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Sustainability in e-commerce new trends for 2022
The impact of the e-commerce industry on planet Earth and the environment is a much-discussed topic among business owners and retail experts. As consumers become more aware of their individual carbon footprint, they are putting pressure on brands to be more sustainable.
As an industry, e-commerce is growing rapidly. In fact, total global sales are expected to reach $4.8 trillion in 2021.
There are many examples of successful e-commerce companies such as Amazon, Alibaba and eBay that have been around for decades and continue to grow year after year by offering their customers the latest innovations in technology or product offerings. There are also many other examples of failed or struggling companies that have not been able to adapt quickly enough or find innovative ways to compete with the larger players within their market space.
Consumers have high expectations from the brands they purchase from and rely on.
As we’ve seen in the news, there is a growing number of consumers who are concerned about the sustainability of brands they support and their impact on the environment. As a result, they will rely more heavily on e-commerce companies that are already transparent about their practices or who have made strides toward becoming sustainable.
E-commerce platforms and brand owners should focus on building trust among consumers by demonstrating their commitment to sustainability initiatives through environmentally conscious products and services.
By being transparent about how products were created, what materials were used in manufacturing them, where those materials came from (i.e., whether they were ethically sourced), how much waste was generated during production—and by taking steps toward eliminating waste entirely—you’ll gain loyal customers who appreciate your transparency when it comes to environmental issues.